The online casino market is one of the most competitive industries out there. Instead of only a few companies holding the fort, the iGaming business is full of companies that are fighting tooth and nail to emerge on top. At the very least, every casino company wants its piece of the massive multi-billion pie that is the iGaming industry.
In this article, we go over one of the more interesting ways that online casinos use to get more eyes on their product. This phenomenon is, of course, gamification.
Gamification In A Nutshell
Since you are a visitor of this very page, chances are you might already know what gamification is all about. Even so, it never hurts to brush up on your memory.
Gamification essentially stands for making your online casino experience into a game. In other words, in addition to providing users with gambling products, online casinos themselves can be turned into functioning parts of a broader gambling experience. When playing at a casino that engages in gamifying its services, you are basically playing games within a game.
As always, the best way to explain a phenomenon is through examples.
One of the most typical ways to gamify an online casino is by creating some sort of loyalty program where customers progress through stages. Whenever a player plays real money games at a casino, they may earn additional casino currency with each spin. Then, at the end of their session, they may have accumulated enough of said currency to buy something from the casino’s very own store. Items on sale might include things like free spins, deposit bonuses, cashbacks, lottery tickets, and other perks.
Gamification makes playing at online casinos more fun. Instead of only winning and losing when playing games, players’ spins never go to waste as everything is counted.
For instance, you might start playing Starburst with a 50-euro balance. After playing for 20 minutes and having seen many wins and losses, you could again be back to where you started. With gamification casinos, however, you may have still gained something extra on the side.
Casinos Constantly Struggle To Retain Customers
Finding long-time customers is often a difficult thing for online casino companies. With just about every online casino offering new players incentives like welcome bonuses, users can be quite insatiable. Perhaps more often than not, a customer will enter a new casino, redeem their subsequent welcome offer, and continue to leave once their bonus is done and dusted. After this, they will find some other online casino welcome offers to use and take advantage of.
One of the reasons that online casino customers have gotten so disloyal, for the lack of a better word, is because of so-called affiliate sites. Affiliate sites have a tendency to drown their visitors in casino links, constantly advertising new and better welcome bonuses. The site zimplerkasinot.net lists several safe and fast casinos aimed at Finnish customers. Users on sites such as this know that there are always good new rewards waiting for them, which then makes them reluctant to commit to just one casino.
Gamification Can Be A Lifesaver For Online Casinos
Obviously, it makes sense that some players might want to try another casino once their bonus rewards have been exhausted.
However, with casinos engaging in gamification, this never needs to happen. Instead, there will always be a new set of free spins or a lucrative deposit bonus waiting for you.
Of course, gamification rewards usually cannot fully rival new online casino welcome offers. Even so, they are another sold notch in the belt for casinos that are looking for loyal customers. Besides, not everyone will want to endlessly look for new casinos—especially if they feel like they have already used up most of the best offers available. What is more, once the player has completed the KYC process and made their first withdrawal at a casino, they may want to stick around for convenience alone.
Conclusion
While gamification casinos are hardly a new thing, there are undoubtedly still many things that casinos have not yet tried to take this feature to its peak. Suffice it to say that the gamification casinos of the future could end up blowing the ones now available out of the water. It is all about creativity, polish, and excellence of execution.
