It’s been a few years since Ontario officially opened the doors to a regulated online gambling market, and the results have been impressive. Since 2022, the province’s framework has allowed online casinos to operate legally, providing players with a safe and transparent environment. What started as a cautious experiment has turned into one of the most competitive and profitable iGaming markets in North America.
In 2024, Ontario residents legally wagered over $63 billion, generating more than $2.2 billion in gaming revenue. That’s a huge jump from the previous year, showing just how quickly the industry has taken root. With more than 50 licensed operators now active, the province’s decision to regulate rather than restrict has clearly paid off.
Who’s Running the Show?
Two organizations keep Ontario’s digital gambling scene on track. The Alcohol and Gaming Commission of Ontario (AGCO) handles licensing and makes sure operators follow the rules. Then there’s iGaming Ontario (iGO) which manages the day-to-day operations of the online market.
Ontario took a different path from other provinces. Instead of restricting online gambling to government-run platforms, it welcomed private operators, under strict regulation. The result? A once-grey market transformed into a safe, regulated, and competitive space that’s attracting players and companies from around the world.
Rules Everyone Has to Follow
While the market may be thriving, it’s also one of the most tightly controlled in North America. Operators must follow strict rules on marketing, player protection, and responsible gaming.
Advertising, for example, is heavily monitored. Promotions and bonuses can only be shown on official operator websites or sent directly to players who’ve opted in. The goal is to avoid aggressive marketing, especially toward minors or vulnerable individuals.
The AGCO also enforces a free means free rule, which prevents misleading promotions. If a casino offers a free bonus, it must truly be free with no hidden strings attached. Licensed online casino brands are held fully accountable, ensuring transparency.
Balancing Growth and Responsibility
Despite the success, the rapid rise of online gambling in Ontario hasn’t come without concerns. Some advocacy groups, like Bruce Kidd’s Ban Ads for Gambling campaign, worry that gambling ads can still be harmful. While Ontario has banned professional athletes and celebrities from appearing in gambling ads, experts suggest more oversight may be needed.
The Centre for Addiction and Mental Health has also reported an increase in calls about problem gambling since legalization. They stress the importance of using built-in tools like deposit limits and self-exclusion features, all of which licensed operators are required to provide.
What This Means for Players and the Economy
For everyday players, Ontario’s legislation offers peace of mind. Your money and personal data are protected, the minimum age for online casinos and sports betting remains 19, and geolocation technology ensures you’re physically in the province when you place a bet.
From an economic perspective, the benefits are huge. The iGaming sector has contributed billions to Ontario’s GDP and created thousands of jobs in tech, marketing, and customer support. By the second full year of regulated gaming, more than 15,000 jobs had been created. A clear sign that the market isn’t just growing; it’s thriving.
Final Thoughts
Ontario’s experiment has become a model for other regions considering similar changes. By balancing strict rules, responsible gaming practices, and competitive opportunities, the province has built a market that works for both players and operators.
Licensed operators are building trust, improving experiences, and bringing new ideas to the table. If Ontario keeps focusing on safety, transparency, and innovation, its online gaming industry is set to keep growing. Strong, sustainable, and exciting for everyone involved.
