Samsung’s rise in the smartphone market is a result of intentional actions to build devices that compete with others in every area. Samsung devices stand out for their high-quality display, processor speed, and touch response, making them a front runner as one of the best mobile devices for playing games.
Samsung: The Sink-Or-Swim Moment
Although they have always been mentioned as a premium brand, the 2008 – 2012 period was significant for Samsung as they had to adapt and lay the groundwork to become the smartphone gaming leader. Smartphones became popular in the mid-2000s, driven by the popularity of action and adventure games, among others. This pushed Samsung to implement innovative products and features, making strategic decisions to advance partnerships, marketing, and its brand to become a leading name in mobile gaming.
The evolution of gaming from traditional casinos to modern online gaming increased the demand for compatible smartphones – and Samsung did not shy away. Samsung rose to the challenge to develop devices capable of handling everything from memory-intensive games to popular casino software like Sweet Bonanza slots.
The iGaming/casino market relies on leading smartphone brands to provide players with top-of-the-line mobile gaming experiences. Here is how Samsung evolved into the premier smartphone brand for mobile gaming:
Innovation And Upgrades
Smartphones have become more intelligent over the last 10 years, featuring new and improved technologies that enhance performance, battery life, and interactivity. For gaming, Samsung phones are built for comfortable and ergonomic handling, integrating high-performance integrated processors coupled to advanced screens and cameras.
Unlike some other brands, Samsung provides extended software support for their phones, so users can receive updates for up to six years for the Android OS. They can enjoy the latest features, security, and performance enhancements. Another smart move from Samsung is integrating AI into the latest phones to boost productivity and entertainment.
Advanced Technologies
Samsung’s evolution in hardware and software is a huge reason for its success in the smartphone industry. Although Samsung phones use the Android OS, the native apps, One UI interface, and system features optimize resources for efficient gaming, browsing, work, and entertainment.
Software
Over the years, Samsung has introduced advanced software in their smartphones. This innovative software enhances performance and the user experience, offering new functionalities that help users explore gaming and other activities. The Samsung One UI makes interaction more intuitive and meaningful, while the Galaxy AI features AI-powered tools.
Samsung also features the Gaming Hub, which allows users to control all game-related features, find new and instant games (different categories, including casino, action, racing, etc.), stream gameplay, access Game Booster and plugins, and tune device performance to optimize gaming.
Instant games are popular because they allow users to play specific games directly without installing or downloading them. Samsung’s Game Hub is also available on Samsung TVs so that users can extend their mobile gaming experience.
Hardware And Accessories
Known for their strong and resilient build, Samsung phones have become popular with mobile gamers who want the hardware quality to match software advancements. The phones now have a larger vapor chamber that enhances cooling, battery life, and charging speed. Samsung also implemented higher refresh rate displays, OLED, and QD-OLED panels.
Samsung phones have evolved from simple accessories to advanced external devices. They are compatible with modern accessories, such as external audio and video devices, game controllers, VR headsets, and adaptable devices. 5G integration in the latest Samsung phones allow users to play games at faster speeds. These hardware upgrades have helped Samsung to outdo its competitors and dominate the market.
Partnerships With Industry Giants
Beyond the technical advancements in Samsung phones, Samsung has strong partnerships in branding and marketing. They partner with Nexon Korea, Neople, Virtus.pro, Moonton Games, Xbox, NVIDIA GeForce NOW, Amazon Luna, and others to engage esports communities, promote competition, create high-quality games, and advance the gaming culture.
Samsung has built a strong brand over the years, creating a reliable and inspirational image that evokes trust among gamers. As a top 10 global brand, Samsung’s marketing strategy uses product innovation and differentiation, strategic pricing, a wide range of phones, interactive campaigns, and high-profile advertising.
Samsung also uses digital marketing, social media, brand perception, customer engagement, and integrated marketing campaigns to reach its audiences. Beyond these, Samsung has a strong customer-centric approach to building phones and developing user features. These strategies ensure that they remain competitive and dominate the mobile gaming market.
Conclusion: More In Store For Samsung
Mobile gaming is developing rapidly and will change as new developments arise. For example, smart glasses and wearable technologies may allow players to enjoy games without holding smartphones. Whether for retro games or the latest releases, Samsung users can be sure that the company will continue to manufacture phones that enhance gaming by relying on technological advancements.
