In today’s world of iGaming, you can’t just launch a casino and assume it’s enough. You need advanced tools to analyze and understand your players, you need exciting jackpots and tournaments to keep them motivated and engaged, and you need a smart system to manage risks and compliance effectively.
You need to base your decisions on accurate, reliable data to ensure the player experience is personalized and attractive to the maximum. To help you get that data and everything else you need to have in place, we have put together some of the best casino analytics and engagement platforms that can help operators thrive in the market today.
Right Platforms for Casino Analytics and Engagement
Here are some of the most advanced casino analytics and engagement platforms that operators may need in 2025 and beyond.
Relum
Relum is positioned as a complete analytics and engagement platform designed to empower operators with both operational control and enhanced player experiences.
It’s an innovative, modern, single API-based casino engine that can help you launch and drive forward your iGaming business.
Platform Core & Infrastructure
- It has an easy-to-customise front-end and numerous gamification and promotional tools.
- They offer a single, unified API-driven technology.
- It supports several currencies and languages to ensure it meets the demands of diverse, global player bases.
- The back office ensures unparalleled control capabilities and smooth orchestration of the casino operations.
- It allows you to optimise financial workflows by setting up currency rates and performing conversions.
Data-Driven Insights & Advanced Reporting
- Provides comprehensive, advanced reporting.
- Enables you to access detailed Anomaly Reports that show irregularities and unusual activities.
Content Aggregation
- It offers a strong Game Aggregation Engine and provides comprehensive access to all integrated game content.
- Their game library is huge and offers you access to 20,000+ games from over 240 top providers.
- Your players can enjoy new games added every month, which helps make your offering fresh and exciting, all the time.
- You can customise game properties and assets with operator-specific settings to ensure the players get a personalised experience.
Player Engagement & Gamification Tools
- Free Spins.
- Relum Free Spins make it easy to reward, excite, and motivate your players.
- What’s even better is that you can tailor free spins based on the campaign and individual player tastes.
- You can also target specific player segments so that they get their rewards at the most relevant and opportune moments.
- Tournament Engine.
- Features real-time leaderboards, prize pools, and a wide range of gaming content for both local and network tournaments.
- The local and network tournaments come with multi-operator capabilities.
- You can target key player groups for the tournaments as well.
- Offers website widgets and in-game widgets that you can customize.
- Jackpot Engine.
- Enables you to build progressive jackpots and add multi-level and bundled jackpots to keep the players engaged throughout the game.
- You can create tiered jackpot rewards (the tiers can be customized) and allocate them among your different players.
- You can also design jackpots based on your player groups by following different criteria.
- Feel free to launch multiple jackpot campaigns at the same time.
Risk Management & Compliance
- Comes with numerous risk management tools.
- The advanced risk monitoring tools help you establish and maintain transparency by tracking and analysing betting transactions, game launch logs, and identifying unusual patterns.
- The betting limits enable you to exercise control over the betting process with the help of modern risk management mechanisms.
- You can manage compliance with geographic restrictions and country-specific rules, including support for Know Your Customer and Anti-Money Laundering protocols.
- It features a trigger-based notification system that sends risk alerts. It covers:
Aristocrat Interactive
The solution provided by Aristocrat Interactive is an extensive content and aggregation platform that helps connect operators’ players to a large variety of world-class content and innovative iGaming solutions.
Key Features
- Their portfolio covers 440+ proprietary titles and provides access to 14,000+ different games.
- They source their content from two in-house studios and the larger world of Aristocrat content.
- Some of the major proprietary brands include Lightning Link™, Timberwolf™, Buffalo™, and Jackpot Carnival™.
- Wizard Games offers over 150 casino games and has reached as many as 150+ live integrations. They have certifications from 25+ regulated jurisdictions globally.
- They offer 24/7/365 support.
Additional Features
- Aristocrat Interactive offers a unified approach to content delivery, which focuses on delivering high ROI and efficiency for operators.
- They provide a turnkey, streamlined solution that comes with access to their game development frameworks. The algorithms and infrastructure have been well tested and approved.
- Their framework can support any coding language.
- Their offering comes with many conversion, retention, and bonus tool features to keep players motivated and engaged.
- It enables operators to access regulated global markets with greater ease as they provide completely localized content.
Compliance and Market Reach
- They have obtained the legal right to operate in 25+ regulated jurisdictions, be it in Europe, the USA, Canada, and even Latin America.
- The company cares about and encourages responsible game play. In the USA, the minimum legal age is 21+, while in the UK, it is 18+.
SOFTSWISS Game Aggregator
SOFTSWISS Game Aggregator combines popular casino games in one place.
Through the tool, you can manage player accounts and payment service providers along with game analytics, reporting, and vendors.
Core Technology & Performance Metrics
- Their Game Aggregator can process 20,000 requests per second and 100,000+ database transactions per second.
- It maintains an ISO 27001-compliant Information Security Management System, which helps protect the customers’ data while dealing with a large volume of game logs and data management.
- It offers a singular, straightforward API for all game aggregation needs to ensure minimal overhead. This allows hassle-free access to the Sportsbook and the Jackpot Aggregator through their Single Integration for Three iGaming Tools.
Game Content and Portfolio
- The hub offers access to over 36,700 casino games available from 300+ game providers.
- They include RNG and Live Dealer casino game content from numerous major game studios.
- Their gaming content comes in the video slots, video poker, live dealer, dice, table games, casual, and fishing game categories.
- Many of their casino games (thousands!) are crypto-friendly.
- They provide ongoing game title releases and brand exclusives from top casino game providers.
Dedicated Back Office and Analytics
- Their back office includes the Report Builder, which is integrated right into the Game Aggregator. It provides real-time information on performance in a single dynamic interface.
- Operators can easily monitor GGR, along with game/provider performance, and player gaming history and statistics.
- Analytics come with 4-Level Data Grouping and On-the-Fly Filtering & Sorting, which is based on casino, provider, game, player ID, or currency.
- Clients can independently export data about tournament winners, take a look at game rounds, and track fraudulent players all by themselves.
- They also ensure a dedicated back office and reporting.
- The platform also offers dedicated game provider accounts and bet limits.
Tournament Tool Mechanics and Impact
- Their Tournament Tool is a comprehensive solution that offers a quick five-step tournament setup process. No design or engineering knowledge or skills are required. Operators can launch a promo in a few clicks.
- It provides multiple tournament mechanics with winner selection strategies.
- In-game features include in-game player communication, customisable presets, and autonomy from casino software and game providers.
- The ‘Only Real Money’ logic helps operators calculate results based only on real-money bets and wins and excludes bonuses.
Summing Up
As you can see, the modern casino is no longer about basic operational tools; it’s about intelligent automation and deep personalization.
The best platform knows what you and your players need well before you’d ask for it, and provides generously without you requesting anything. You just need to find the right platform, and they’ll take care of the next steps.
Excited to launch your own casino analytics and engagement platform? Try out any of the platforms above and see which one best meets your and your players’ demands!
