The study shows that Quebec leads the nation with the strongest interest in checking their horoscope online.
The study by a trusted online gaming comparison platform, CasinosHunter, analyzed Google search data across Canadian provinces for horoscope-related terms, including all 12 zodiac signs. Using 2025 population estimates, the data was then used to calculate the number of searches per 100,000 residents to determine which provinces are most intrigued by the stars when it comes to luck and destiny.
Quebec ranks first with 34,461 horoscope-related searches per 100,000 residents, 677% higher than the national average of 4,437 searches per 100,000 residents. The province recorded 15,480 total searches among a population of 44,920. Virgo was the most searched zodiac sign, while Sagittarius received the fewest searches.
Looking at the study, a spokesperson from CasinosHunter commented:
“This horoscope study offers fascinating insight into how zodiac traits can influence people’s approach to luck, risk, and decision-making, especially in Quebec. Each sign embodies a distinct mindset, from the cautious and analytical Virgo to the bold and spontaneous Aries, and these tendencies often mirror how individuals navigate chance and probability in everyday life.
“For readers, understanding these astrological influences isn’t just fun; it can also reveal patterns in how we assess opportunities, trust intuition, and handle uncertainty. It’s a reminder that luck, like the stars, often favors those who understand their own cosmic rhythm.”
What This Horoscope Trend Reveals About Luck and Decision-Making in Canada
Experts reviewing the findings highlight several insights drawn from the data:
- Higher per capita horoscope searches often reflect greater reliance on intuition-driven decision-making.
- Smaller provinces can show significantly stronger engagement relative to population size.
- Astrology interest frequently rises during periods of uncertainty or risk-based choices.
- Zodiac-related searches may influence entertainment, gaming, and lifestyle behaviors.
- Regional belief patterns help explain differences in how Canadians perceive chance and probability.
Table for Extended Results:
| Top 10 Canadian Provinces with the Strongest Interest in Horoscopes (2025) | ||
| Canadian Province | Searches per 100,000 Residents | Rank |
| Quebec | 34,461 | 1 |
| Saskatchewan | 17,984 | 2 |
| Ontario | 1,397 | 3 |
| British Columbia | 772 | 4 |
| Alberta | 687 | 5 |
| Newfoundland and Labrador | 586 | 6 |
| Manitoba | 553 | 7 |
| Yukon | 546 | 8 |
| New Brunswick | 462 | 9 |
| Nunavut | 79 | 10 |
The study was conducted by CasinosHunter, an independent iGaming information platform helping Canadian players make informed, responsible, and enjoyable entertainment choices online.
Methodology:
The study analyzed Google search data across Canadian provinces for horoscope-related terms, including all 12 zodiac signs. Using 2025 population estimates, the data was then used to calculate the number of searches per 100,000 residents to determine which provinces are most intrigued by the stars when it comes to luck and destiny.
Data Sources
- Google Search Volume → Google Keyword Planner
- Research Dataset → https://docs.google.com/spreadsheets/d/1gWvaoGyIheMBwZaTdJEpgmOkp–RmL8w6Adwm_L1Ego/edit?gid=0#gid=0
- Study by → https://casinoshunter.com/
